I don’t know about anyone els, but I’ve really noticed a trend in comedy revolving around “stupid” men. Especially shows about men who are constantly doing what they think is right for their family, but just failing: According to Jim, King of Queens, Everybody Loves Raymond, Two and a half men, George Lopez Show,Bernie Mac Show, ETC. Commercials do it and it must be pretty succesful if there is so many copys out there. Not to say I don’t like the shows like this or ads that capitilize on this type of comedy, but it has to get old at some point. What might be funny about it is the fact that the men acting in the stupid way is a) relatable and also b) something men probably aren’t proud of. In this commercial the guy in obviuosly very inadvertant of the woman. I don’t think this represents any men out there, but I can relate to that happening. What I thought was interesting was the choice of a model lounging as the target for this, which is ironically supposed to be what the guy “should” really want. This is also another way they sell beer: shock humor. They frequently use the same concept of: man doing harsh thing to model woman for beer, in about ALL OF THEIR ADS. Look them up on youtube. Some of them are quite funny, but it does get old. Thats why all those sitcoms I mentioned earlier are pretty much over, but stupid humor will probably never die.
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