Have you noticed that most beer commercials focus primarily on men? All of the major beer companies like Miller Lite, Bud Light, Busch Light, and Natural Light have advertisements that include males as the leading roles. A majority of the time, women are not even seen in these commercials, and if they are, they are in the background or basically like the the guys’ side kicks. For example, in this Bud Light commercial, the women is the one that buys the beer for the guys. Shouldn’t it be the other way around? All of the people that talk about having the party are men as well. This doesn’t seem right to me. Women drink beer too!
This commercial is slightly better because at least the girlfriend is drinking a Miller Lite too, but the scene seems a little unrealistic to me. Yes I will agree that beer is good, but choosing a beer over his girlfriend just doesn’t seem like it would happen in real life. I realize that Miller Lite is trying to get the point across that their beer is “the best thing in life”, but I’m there are some other things in life that can be considered better.
These commercials are sexist. Many women may find these commercials offensive. Not including women as a main role in the advertisement or portraying them in a negative way is a good way for these beer companies to lose business from women. The beer industry should be trying to appeal to everyone in their advertisements , including the women.
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